Description

The "Digital Marketing Strategy for Decision Makers" course equips senior leaders with critical insights into developing and executing effective digital marketing strategies. Through focused modules on strategic planning, budgeting, and performance analysis, this course helps decision-makers understand and leverage digital channels to drive business growth. Participants will gain the confidence to lead marketing teams, choose the right marketing approaches, and stay ahead of digital trends, ensuring they can make informed, data-driven decisions that align with organizational goals.

Course Content

8 sections • 8 lectures
Understanding Digital Marketing
3 lecture • 2 Hours
Introduction
0.5
Digital Marketing Process
0.5
Case Studies
1
Competition Analysis and Audience Research
3 lecture • 2 Hours
Why/How to monitor competition?
0.5
Tools & Method
0.5
Do Audience Research and Build Target Audience
1
Digital Marketing
7 lecture • 7 Hours
Content Marketing
1
Social Media Strategy
1
Social Media Ads
1
Sales Campaigns
1
Customer Handling Online
1
Undestanding Analytics and Funnels
1
SEO for WordPress
1
Budgeting and Evaluating Marketing Performance
3 lecture • 2 Hours
How Much Budget to Spend on Marketing
1
Evaluating Marketing Performance
0.5
Expected Results
0.5
Influencer Marketing
2 lecture • 1 Hours
What is Influencer Marketing?
0.5
How is it Done?
0.5
Understanding Marketing Agencies
0 lecture • 1 Hours
Hiring a Marketing Agency
2 lecture • 1 Hours
How Marketing Agencies Work
0.5
What to Expect from an Agency
0.5
Suggested Strategies the Business
1 lecture • 1 Hours
Different Business Strategy for Marketing
1

Instructor

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Sagar Chhetri

CEO at WoM - Marketing

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3 Course
As the CEO and Digital Strategist, I lead a team of 22+ professionals in developing and launching innovative products and software for various clients and industries. With a Bachelor's degree in Computer Science from Trinity Int'l College.

I am passionate about towards the field of Digital Marketing and Entrepunureship. I have also co-founded and managed several other ventures, such as Your Hostel and Nepal Location, where I have applied my skills and knowledge in web development, digital strategy, and business consultation.

My goal is to create impactful solutions that solve real-world problems and add value to society.

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