Description

  1. Introduction to Facebook and Instagram Ads

    • Overview of advertising on Meta platforms
    • Importance of social media ads for business growth
  2. Creating Effective Ad Campaigns

    • Setting campaign objectives
    • Crafting compelling ad content and visuals
    • Understanding ad formats
  3. Targeting the Right Audience

    • Demographic and interest-based targeting
    • Leveraging custom and lookalike audiences
    • Retargeting strategies for conversion
  4. Budget Optimization

    • Setting and managing ad budgets
    • Bidding strategies and cost control
    • Analyzing ad performance metrics
  5. Advanced Campaign Strategies

    • A/B testing for ad optimization
    • Scaling ad campaigns for broader reach
    • Integrating campaigns across Meta platforms
  6. Practical Ad Management

    • Hands-on experience with Facebook Ads Manager
    • Real-time case studies and campaign analysis
    • Common pitfalls and troubleshooting tips

By the end of this course, participants will have the knowledge and confidence to independently create, optimize, and manage their own Meta ad campaigns effectively, maximizing returns on ad spend.

Course Content

10 sections • 10 lectures
Day 1: Introduction to Marketing
0 lecture • 1 hrs
Day 2: Setting Up Business Portfolio & Ad Account
0 lecture • 1 hrs
Day 3: Audience Targeting & Segmentation
0 lecture • 1 hrs
Day 4: Creating Ads in Multiple Platforms
0 lecture • 2 hrs
Day 5: Budgeting Strategies
0 lecture • 30 mins
Day 6: A/B Testing & AI Features
0 lecture • 1 hrs
Day 7: Analyzing Ad Performance & Ad Optimization
0 lecture • 1 hrs
Day 8: Retargeting Strategies
0 lecture • 1 hrs
Day 9: Ad Policies & Best Practices
0 lecture • 30 mins
Day 10: Advanced Strategies & Q&A
0 lecture • 1 hrs

Instructor

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Sagar Chhetri

CEO at WoM - Marketing

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45 Students
3 Course
As the CEO and Digital Strategist, I lead a team of 22+ professionals in developing and launching innovative products and software for various clients and industries. With a Bachelor's degree in Computer Science from Trinity Int'l College.

I am passionate about towards the field of Digital Marketing and Entrepunureship. I have also co-founded and managed several other ventures, such as Your Hostel and Nepal Location, where I have applied my skills and knowledge in web development, digital strategy, and business consultation.

My goal is to create impactful solutions that solve real-world problems and add value to society.

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