Description

The curriculum starts with an Introduction to Digital Marketing and Client Onboarding, laying a strong foundation. It then moves into Content Creation, Curation, and Calendar Planning, followed by a focus on Analytics and Campaign Planning. The course progresses to Advertising and Strategy PlanningSearch Engine Optimization (SEO), and Search Engine Marketing (SEM). It also covers Email/SMS Marketing strategies, before culminating in a Final Project and Portfolio Building.

Course Content

8 sections • 8 lectures
Introduction to Digital Marketing
3 lecture • 3 Hours
Basics of Digital Marketing and New Client Onboarding
1
Social media platforms and their demographics
1
Setting Up and Optimizing Profiles, SWOT Analysis
1
Content Creation, and Calendar Planning
4 lecture • 7 Hour
Principles of creating engaging and shareable content
1
Visual Content Strategies
1
Content Calendar Planning
1
Canva and CapCut or Davinci
4
Campaign Planning & Strategy Planning
3 lecture • 3 Hour
Introduction to Campaign Documentation
1
Budgeting, Targeting, and Strategy Planning
1
Developing a comprehensive strategy
1
Meta Ads
3 lecture • 4 hours
Understanding Meta Ads
1
Ads Writing & Creation Techniques
2
Interpreting analytics data to refine strategies
1
Search Engine Optimization
3 lecture • 5 Hour
SEO Principles and Overview
1
On page and Off page SEO, link building, and analytics
2
Domain & Wordpress Setup with SEO
2
Search Engine Marketing
3 lecture • 3 Hour
Understanding PPC Ads
1
Campaign Management
1
Ads Creation & Targeting
1
Email/SMS Marketing
3 lecture • 3 Hours
Email Marketing Techniques
1
Lead Generation Emails & Newsletters
1
Bulk SMS and Email
1
Final Project & Portfolio Building
3 lecture • 5 Hours
Creating & presenting marketing campaigns
3
Client Onboarding & Communication
1
Portfolio Building
1

Instructor

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Sagar Chhetri

CEO at WoM - Marketing

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7 Students
3 Course
As the CEO and Digital Strategist, I lead a team of 22+ professionals in developing and launching innovative products and software for various clients and industries. With a Bachelor's degree in Computer Science from Trinity Int'l College.

I am passionate about towards the field of Digital Marketing and Entrepunureship. I have also co-founded and managed several other ventures, such as Your Hostel and Nepal Location, where I have applied my skills and knowledge in web development, digital strategy, and business consultation.

My goal is to create impactful solutions that solve real-world problems and add value to society.

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