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Social Media Design
• Master Photoshop basics and key tools for social media design. • Be able to create high-quality, platform-specific social media content. • Understand the principles of branding, color, typography, and composition. This structured approach ensures students develop confidence and practical skills in both Photoshop and social media design
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Last updated: 04 Dec, 2024
By Shreejan Dhakal
Description
Day 1: Introduction to Photoshop for Social Media Design
• Topics:
• What is Photoshop, and why use it for social media design?
• Navigating the Photoshop workspace: toolbar, layers, and canvas.
• Setting up a document for social media (dimensions for platforms like Instagram, Facebook, and LinkedIn).
• Activity:
• Create a blank canvas with Instagram post dimensions (1080x1080 pixels) and explore basic tools.
Day 2: Mastering Layers and Basic Tools
• Topics:
• Understanding layers and their importance in design.
• Using the Move tool, Transform (resize, rotate), and Alignment options.
• Organizing layers with groups and labels.
• Activity:
• Create a simple design using text, shapes, and images on separate layers.
Day 3: Typography for Social Media
• Topics:
• Adding and styling text in Photoshop.
• Choosing fonts for readability and aesthetics.
• Using layer styles to create text effects (e.g., shadows, strokes, and gradients).
• Activity:
• Design a motivational quote post using text and a background image.
Day 4: Color Theory and Branding in Social Media
• Topics:
• Basics of color theory and its impact on design.
• Creating and using a color palette for consistent branding.
• Adjusting colors with Photoshop tools (Hue/Saturation, Color Balance).
• Activity:
• Design a branded social media post using a fictional brand’s color palette.
Day 5: Image Editing and Enhancement
• Topics:
• Importing, resizing, and cropping images for social media.
• Enhancing images with adjustments (brightness, contrast, and curves).
• Removing backgrounds using the Select and Mask tool.
• Activity:
• Create a product-focused Instagram post by enhancing an image and adding a background.
Day 6: Layout and Composition for Social Media
• Topics:
• Principles of design: alignment, balance, and whitespace.
• Using grids and guides to create structured layouts.
• Creating multi-layered compositions with images and text.
• Activity:
• Design a carousel post with 3 slides for an educational or promotional campaign.
Day 7: Creating Stories and Animated-Style Visuals
• Topics:
• Vertical designs for Instagram and Facebook stories (1080x1920 pixels).
• Adding decorative elements like borders, icons, and overlays.
• Tips for designing visually engaging story content.
• Activity:
• Design a story promoting a sale or event with bold text and visuals.
Day 8: Designing Social Media Campaigns
• Topics:
• Planning cohesive designs for a campaign (multiple posts with consistent themes).
• Importance of templates for efficiency.
• Adapting designs for different platforms (post, story, banner).
• Activity:
• Create 2 posts and 1 story for a mock product launch campaign.
Day 9: Exporting and Optimizing Designs for Social Media
• Topics:
• Export settings: file formats (JPEG, PNG) and quality for web use.
• Optimizing file sizes without losing quality.
• Previewing designs on different devices (desktop and mobile).
• Activity:
• Export designs created earlier and test how they look on mobile and desktop mockups.
Day 10: Final Project and Feedback
• Topics:
• Combining all learned skills to create a professional social media project.
• Presenting designs and understanding feedback for improvement.
• Activity:
• Students design a complete campaign (1 Instagram post, 1 story, 1 Facebook banner) and present it for group feedback.
Course Content
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Instructor
Shreejan Dhakal
Graphics Designer
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Students
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He is a Senior Graphic Designer at WoM - Marketing with over 7 years of experience in graphic design. At WoM - Academy, he teaches everything from basic to advanced graphic design. He also has experience in the export industry, which he brings into his teaching. He focuses on giving students the skills and confidence they need to succeed in the design world.
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